Affiliate marketing is vital in 2022. Firstly, nearly 80% of online shoppers are younger
than 35 and they purchase products mainly based on their brand’s reputation. Secondly,
millennials tend to visit e-commerce sites more frequently, and therefore make up a
major portion of the total online shopping population.
Thirdly, automated personalization technology has revolutionized how marketers can
connect with their customers ensuring that customer needs are met every time through
having personal interactions with them. Let’s take a look at all the reasons why affiliate
marketing is popular in 2022 and why you should opt for it!
What is Affiliate Marketing & How will it Benefit You?
Affiliate Marketing is the practice of selling products or services for a commission from
the sale of someone else’s product. Affiliates can earn income from the sales of various
products without owning or selling the actual merchandise. It typically involves a
partnership between an affiliate and a business to help promote the sale of a product. In
the US alone, around $8.2 billion is spent on affiliate marketing, according to Statista.
Some of the most interesting benefits of opting for affiliate marketing include:
- Low Start-up Cost: Opting for an affiliate program doesn’t necessarily mean that
you need an advertising team or ad space. The affiliates come up with their
marketing content. Once you’ve selected your affiliates and explained to them
the requirements, you can rest easy.
- Low Ongoing Costs: A major chunk of the costs required for marketing
activities are borne by the affiliates. Since it is a program based on commission,
you only pay for the sales that the affiliates have brought in.
- Low Risks: The fact that there are low costs mean that the risks are low as well.
The payments are made only when there has been an actual conversion and so,
you get to minimize any risks associated with marketing.
- Extremely Targeted Traffic: The affiliates are always handpicked by the clients
and in this case, you. So, you can rest assured that the traffic that comes to your
website is more often than not the people who find the service useful. This is
possible because the affiliates resonate with your brand and influence only those
who will find your brand useful.
- High Return on Investment: Over time, affiliate marketing has proven to be a
useful instrument when it comes to getting a higher ROI on a huge chunk of
marketing strategies. This is because of its targeted traffic feature and feasibility.
In conclusion, affiliate marketing has quickly become a central aspect of many
marketing strategies, mostly because it offers a wide array of benefits that most other
marketing strategies fail to offer. Should you want to know more on the subject or get in
touch with experts on affiliate marketing to see if it is the right fit for your business, feel
free to get in touch with us today.